Having a good professional reputation is an obvious key to success, but many people don't take the time to nurture it. Or they don't know how. I find it helpful to think about a reputation as a personal brand. Developing your own unique brand is considered not a luxury but an essential for future employability and success. The basis which guides the development of a brand, also applies to individuals as well as to products and organizations. To get you started on your journey of ongoing individual brand development, contemplate these three concepts, which form a similar acronym: Dependability A good brand is consistent. With a good brand, there are never any unpleasant surprises. You can count on a brand to help you quickly sort through an unlimited list of options to identify "a sure thing." In the old days, there was a sales adage that went something like this: "Nobody ever got in trouble for purchasing IBM." If you aren't old enough to recall exa...
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