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Showing posts from February, 2013

Roko mat Toko mat

Bachpan se bada koi school nahi, curiosity se badi koi teacher nahi.
There is no greater school than childhood and no greater teacher than curiosity.

Parle G(the largest selling brand of biscuits in the world) asks parents to encourage their child's curiosity and creativity in its campaign called 'Kal ke genius'. While the song has an '80s feel, it is the soul of the film and is written, sung and composed very well. The song aptly encapsulates the philosophy of the campaign. It is urging people to let their kids be just kids and let them explore if they are curious.

Parle-G's Glucose biscuits always evoke a sense of nostalgia. The ad in a nice way talks about the increasing parental control and societal pressures that make kids these days spend more time in study classes than learning through exploring new things. Curiosity is actually the best teacher. Unfortunately, it is just the kind of a thing which parents often discourage. In fact, we keep stopping children fro…