It becomes tempting to reserve the best of ourselves for the short-term gains of work and “automate” the long game...
It becomes tempting to reserve the best of ourselves for the short-term gains of work and “automate” the long game of life. Would you pay someone in the Philippines to answer your email for you — even your personal messages? Or hire strangers on the internet to plan your spouse’s big birthday party? Or throw meat, vegetables, and butter into a blender and call it dinner? These are just some of the actual “life-automating” techniques of busy entrepreneurs today. Maneesh Sethi, best known as the easily-distracted man who paid a woman to slap him in the face every time he checked Facebook. He spoke at South by Southwest in Texas about how he’s now hired a man in Manila (Caleb) to check his email for him. Caleb, who Sethi found through Staff.com, goes through Sethi’s email — both work and personal — every morning and flags important messages for follow-up, as well as categorizing and drafting responses for the rest. By the time Sethi wakes up, his email has already been sorted; and by the...