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Showing posts from November, 2010

What do you do?

How do you answer the question – “what do you do?” If you attend an event where you are meeting strangers, you will be asked this question – ‘so what do you do?’.  At this point do you say state the features of the service you provide?…e.g.  I am an accountant. Or do you state the benefits of the service you provide? E.g. I help my clients pay the legal minimum amount of tax, not a penny more, not a penny less. So, which is it? You need to state the benefits of the service you provide, in one short ‘sound bite’ or tag line. E.g. “I help professional advisors achieve better results for less effort” OR “I help professional advisors generate more profitable revenue for the same amount of time”