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Showing posts from July, 2007

Build Your Personal Brand Through Your Blog

Really what you’re saying here is that you want to use your blog to 'sell yourself' instead of to sell a product or ad space.
Here are a few things to work hard at:
Build trust - increasingly marketers are finding that people want to know & be in some sort of trusting relationship with those that they buy products or services from. This is particularly true for a personal service like consulting. Be open about your agenda and about what you do and don’t know. Talk both about your successes and failures. If all you do is use a blog for ’spin’ you’ll present as too good to be true.
Be personal - building on the last point - one way to make a deeper connection with potential clients is to show something of who you are. This doesn’t mean blogging about your personal life, but show you’re human injecting humor, a photo or two of yourself and showing your personality.
Use story - I find readers respond very well to story on blogs. Stories of my own experience, stories of other cl…