Skip to main content

The Brand Called You: Self loyalty (Series part 5)

What's loyalty to You?

Everyone is saying that loyalty is gone; loyalty is dead; loyalty is over. But, I do not agree with that.

I think loyalty is much more important than it ever was in the past. A 40-year career with the same company once may have been called loyalty; from here it looks a lot like a work life with very few options, very few opportunities, and very little individual power. That's what we used to call indentured servitude.

Today loyalty is the only thing that matters. But it isn't blind loyalty to the company. It's loyalty to your colleagues, loyalty to your team, loyalty to your project, loyalty to your customers, and loyalty to yourself. I see it as a much deeper sense of loyalty than mindless loyalty to the Company Z logo.

I know this may sound like selfishness. But being CEO of Me Inc. requires you to act selfishly -- to grow yourself, to promote yourself, to get the market to reward yourself. Of course, the other side of the selfish coin is that any company you work for ought to applaud every single one of the efforts you make to develop yourself. After all, everything you do to grow Me Inc. is gravy for them: the projects you lead, the networks you develop, the customers you delight, the braggables you create generate credit for the firm. As long as you're learning, growing, building relationships, and delivering great results, it's good for you and it's great for the company.
That win-win logic holds for as long as you happen to be at that particular company. Which is precisely where the age of free agency comes into play. If you're treating your resume as if it's a marketing brochure, you've learned the first lesson of free agency. The second lesson is one that today's professional athletes have all learned: you've got to check with the market on a regular basis to have a reliable read on your brand's value. You don't have to be looking for a job to go on a job interview. For that matter, you don't even have to go on an actual job interview to get useful, important feedback.

The real question is: How is brand You doing? Put together your own "user's group" -- the personal brand You equivalent of a software review group. Ask for -- insist on -- honest, helpful feedback on your performance, your growth, your value. It's the only way to know what you would be worth on the open market.

It's the only way to make sure that, when you declare your free agency, you'll be in a strong bargaining position. It's not disloyalty to "them"; it's responsible brand management for brand You -- which also generates credit for them.

Popular posts from this blog

Roko mat Toko mat

Bachpan se bada koi school nahi, curiosity se badi koi teacher nahi.
There is no greater school than childhood and no greater teacher than curiosity.

Parle G(the largest selling brand of biscuits in the world) asks parents to encourage their child's curiosity and creativity in its campaign called 'Kal ke genius'. While the song has an '80s feel, it is the soul of the film and is written, sung and composed very well. The song aptly encapsulates the philosophy of the campaign. It is urging people to let their kids be just kids and let them explore if they are curious.

Parle-G's Glucose biscuits always evoke a sense of nostalgia. The ad in a nice way talks about the increasing parental control and societal pressures that make kids these days spend more time in study classes than learning through exploring new things. Curiosity is actually the best teacher. Unfortunately, it is just the kind of a thing which parents often discourage. In fact, we keep stopping children fro…

I'm Deepak Ravlani, and This Is How I Work

Like so many heroes of the startup world, I started early after college. Now, with years of experience in Technology behind me, it has become a lot easier to polish my workflow and get lots of stuff done. Let's talk about my workspace setup, go-to apps, best life hacks, favorite gadgets and tunes. In my free time, I work on a few side projects, including Blogging and managing several communities over Google+. Since launching in Dec 2012, +Project Glass community has become one of the fastest growing community. With  more than 2500(and counting) users and a thriving community of Glass fans, needless to say, the past few months have been crazy for me. Last time I went through this, it was 2008. I was using different apps, but did have sort of productivity system that really helped me get things done. In last few years, I've picked up a few tips and tricks along the way and I've been making some small changes here and there as I get more comfortable with my flow, So this time…

Wedding Cum Reception Card

Hi Everybody,
Well somedays back I got a request from one of my friend that I should make the invitation card for his wedding cum reception. Well I was shocked to know that my friends perceive that I am a designer too. I am quite thankful for this perception of you all people but I feel sorry to say that I don't have any designing skills. So I just finalised with him that I am ready to write the content for your card but not the design,& thank God he agreed, as according to him I have a good content writing skills. So I just wanted to verify from you people that whatever I have written is perfect enough for him. As he is my one of good friends so I don't want any problems with it. So please help me to make it a success. And pls. do not copy it for any of your friends as I have already patented it from USA PATENT CO.

AKASH Weds VANI
Venue: All India Radio Station.
Special Attraction: This is a Marriage.
Instruction Manual: Do read before coming.
1. We request you to please come,p…

Your phone isn't just a phone anymore

According to O2’s(UK based telecommunications company), recently released report about smartphone usage, smartphones are being used in ways that are remarkably different from the way we used phones five years ago.
Smartphone users spend more time browsing the internet (25 minutes a day), social networking (17 minutes a day), playing games (14 minutes a day) and listening to music (16 minutes a day) than they do making calls (12 minutes).We spend about 11 minutes a day on email, 10.2 minutes on text messaging and when you total it all up, we stare at our smartphones for a whopping 128 minutes i.e over 2 hours a day. Whoa! But wait there is more. The study shows that phone has also started to replace a range of other possessions:
Over half (54%) use their phones in place of an alarm clockAlmost half (46%) have dispensed with a watch in favor of using their smartphoneTwo-in-five (39%) have switched to use their phone instead of a separate cameraOver one quarter use their phone instead of a…

What makes the Nexus 4 Special

After a long wait, I finally got a chance to put my tinkering paws on Google and LG's lovechild. The verdict? Google Nexus 4. It's simply phenomenal. The phone is just attractive. Very solid-feeling, and the Gorilla Glass front and back give it a jewel-like appearance.
After trying to decide between Nexus 4, Samsung Galaxy S4, and the HTC One. I found SGS4 plasticky and not a flagship device. Also, it wasn't as fluid as I've got used to after using Nexus devices. HTC One was much better. It felt great in hand, the speakers sounded great, and it was smooth. But, then I really came to a conclusion that I couldn't ignore, all of these phones will be outdated in a year and just plain old in two years. With Nexus 4, even though hardware would pale in comparison to next gen. devices, but software inside it would keep it fresh for me to use it on daily basis. So, I went with Nexus 4(N4). It certainly feels in the same league as the HTC One, to me, and better than the SGS4.…