How We Prioritize Online Distractions Without Knowing

"You have a new email messages from A", "B wants to be your friend on Facebook", "C sent you a direct message on Twitter", "You have D unread items in Google Reader", "Your friend E is available for chat on Skype", "There’s a new SMS from F on your mobile phone"… and the list continues.

Whether you are at the computer or using a smartphone, there are plenty of things happening around you simultaneously that can easily distract you from the task at hand.

However, making that switch from one distraction to another is not always in random order because some distractions are naturally more important than others. For instance, you will probably answer a phone call or read that SMS message first before approving that pending friends’ request on Facebook.

David McCandless, author of The Visual Miscellaneum, has created an interesting chart that illustrates how we prioritize these various digital distractions (or interruptions), often unknowingly, in our minds.

If you get a new SMS whilst opening a new online dating message, you’ll be hard pressed not to read that SMS. It’ll take a great force of will. You may attempt to do both simultaneously. But if you really observe yourself closely, one will take priority – even if it’s only by milliseconds. The SMS will win your attention.

The level of distraction increases as you move up the chart and vice-versa.

This chart is something, I can completely relate to. Have got used to going through these distractions on daily basis so much, that they have become like a second nature for most of web workers including me.

Via Digital Inspiration

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