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Roko mat Toko mat

Bachpan se bada koi school nahi, curiosity se badi koi teacher nahi.
There is no greater school than childhood and no greater teacher than curiosity.

Parle G(the largest selling brand of biscuits in the world) asks parents to encourage their child's curiosity and creativity in its campaign called 'Kal ke genius'. While the song has an '80s feel, it is the soul of the film and is written, sung and composed very well. The song aptly encapsulates the philosophy of the campaign. It is urging people to let their kids be just kids and let them explore if they are curious.

Parle-G's Glucose biscuits always evoke a sense of nostalgia. The ad in a nice way talks about the increasing parental control and societal pressures that make kids these days spend more time in study classes than learning through exploring new things. Curiosity is actually the best teacher. Unfortunately, it is just the kind of a thing which parents often discourage. In fact, we keep stopping children from doing lots of things that they should be doing. We should be actually urging children to explore their curiosity, view things from different perspectives, which in turn might help them become future geniuses.

I have always believed that exploring your own creativity and learning through mistakes is a critical aspect of being extra-ordinary. So if you have kids - Let them be on their own and let their imagination run free. Here's the ad:

Kudos to the entire creative team behind the advert.
Singer: Piyush Mishra
Lyrics: Gulzaar

Roko mat... toko mat. (4)
Sochne do inhe sochne do inhe sochne do
Roko mat, toko mat 
Sochne do inhe sochne do inhe sochne do 
Hoye toko mat inhe sochne do mushqilon ke hal khojne do
Roko mat, toko mat(2)
Nikalne to do aasmaan se judenge
Nikalne to do aasmaan se judenge
Arrr... 
Andey ke andar hi kaise udenge yaar
Roko mat, toko mat
Nikalne do paanv...
Juraabe bahut hain
Kitabon ke baahar kitaabein bahut hain

Bachpan se bada koi school nahi
Curiosity se badi koi teacher nahi
Parle-G aao banaaye kal ke Genius

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