A Phone That Can Adapt

Deconstructing the complexity of a smartphone and refashioning it as a bunch of swappable components which can be slotted together in various custom combinations by the user is clearly not going to be a cakewalk.

Will be interesting to see, how will current companies think and react to potentially large platform shifts as opportunities or threats like these and the disruptive effects of this new platform?

We are living in a time when technology is riding high and showing little signs of stopping, and underneath this swell of activity are newer, emergent platforms, which could dramatically alter industries and the profits of corporations who dismiss them.

For a moment in time, resisting new platforms can fit into a corporate strategy. However, over time, companies must constantly ask hard questions and reassess the growth of emergent platforms and not make small moves too late. Often, these platforms can get so big, they turn into unstoppable(ala +Android) movements. Mobile, as a platform, is so massive, it has indirectly incapacitated other companies who resist it or who wait too long and these emergent platforms could be just as big.

I've always wondered, why personalization and customization was not used as a differentiating factor to not just survive but also thrive, it seems we're moving towards that age now. From +Google ATAP (Advanced Technology and Projects) group.

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