Skip to main content

Aspire and Inspire

Never give up on your hopes and do give back to society.

The TVC is an emotional journey of a girl who rose against circumstances to become the MC Mary Kom that she is, bringing glory to the nation and then starting a new journey to give back to the country, becoming a true example to others.


In the ad, Mary Kom recalls the journey from her childhood to that of a successful, professional boxer. As she narrates the story, the film shows her punching a gunny sack as a child even before she got into boxing. From playing football with boys to running while carrying a child, the young Kom reveals that she had to work harder, being a girl. Encouraged by a coach who invites her to train, she dons the boxing gloves. Winning at the State-level, she wins the support of family, but society still does not approve. Unmindful, she carries on with training, to emerge victorious on the international stage. She had to win, she says, for those who stood by her, and for the country. She explains that her victory had become the beginning of her new journey – of giving back to the country through a Mary Kom Boxing Academy, to create ‘more Mary Koms’. She reveals that this is not just a dream, but her responsibility. She exemplifies the commitment of every Indian towards the country. Her journey of becoming a global icon and working towards creating future icons is truly inspirational.

With this initiative, ‘Desh ka Namak’ means to connect people through the core values of the brand making it a collective movement.

Popular posts from this blog

Roko mat Toko mat

Bachpan se bada koi school nahi, curiosity se badi koi teacher nahi.
There is no greater school than childhood and no greater teacher than curiosity.

Parle G(the largest selling brand of biscuits in the world) asks parents to encourage their child's curiosity and creativity in its campaign called 'Kal ke genius'. While the song has an '80s feel, it is the soul of the film and is written, sung and composed very well. The song aptly encapsulates the philosophy of the campaign. It is urging people to let their kids be just kids and let them explore if they are curious.

Parle-G's Glucose biscuits always evoke a sense of nostalgia. The ad in a nice way talks about the increasing parental control and societal pressures that make kids these days spend more time in study classes than learning through exploring new things. Curiosity is actually the best teacher. Unfortunately, it is just the kind of a thing which parents often discourage. In fact, we keep stopping children fro…

Wedding Cum Reception Card

Hi Everybody,
Well somedays back I got a request from one of my friend that I should make the invitation card for his wedding cum reception. Well I was shocked to know that my friends perceive that I am a designer too. I am quite thankful for this perception of you all people but I feel sorry to say that I don't have any designing skills. So I just finalised with him that I am ready to write the content for your card but not the design,& thank God he agreed, as according to him I have a good content writing skills. So I just wanted to verify from you people that whatever I have written is perfect enough for him. As he is my one of good friends so I don't want any problems with it. So please help me to make it a success. And pls. do not copy it for any of your friends as I have already patented it from USA PATENT CO.

AKASH Weds VANI
Venue: All India Radio Station.
Special Attraction: This is a Marriage.
Instruction Manual: Do read before coming.
1. We request you to please come,p…

I'm Deepak Ravlani, and This Is How I Work

Like so many heroes of the startup world, I started early after college. Now, with years of experience in Technology behind me, it has become a lot easier to polish my workflow and get lots of stuff done. Let's talk about my workspace setup, go-to apps, best life hacks, favorite gadgets and tunes. In my free time, I work on a few side projects, including Blogging and managing several communities over Google+. Since launching in Dec 2012, +Project Glass community has become one of the fastest growing community. With  more than 2500(and counting) users and a thriving community of Glass fans, needless to say, the past few months have been crazy for me. Last time I went through this, it was 2008. I was using different apps, but did have sort of productivity system that really helped me get things done. In last few years, I've picked up a few tips and tricks along the way and I've been making some small changes here and there as I get more comfortable with my flow, So this time…

Your phone isn't just a phone anymore

According to O2’s(UK based telecommunications company), recently released report about smartphone usage, smartphones are being used in ways that are remarkably different from the way we used phones five years ago.
Smartphone users spend more time browsing the internet (25 minutes a day), social networking (17 minutes a day), playing games (14 minutes a day) and listening to music (16 minutes a day) than they do making calls (12 minutes).We spend about 11 minutes a day on email, 10.2 minutes on text messaging and when you total it all up, we stare at our smartphones for a whopping 128 minutes i.e over 2 hours a day. Whoa! But wait there is more. The study shows that phone has also started to replace a range of other possessions:
Over half (54%) use their phones in place of an alarm clockAlmost half (46%) have dispensed with a watch in favor of using their smartphoneTwo-in-five (39%) have switched to use their phone instead of a separate cameraOver one quarter use their phone instead of a…

A World full of VR and AR

How your futuristic life could be in a world full of VR and AR.

The overnight success of Pokémon Go has left many wondering whether the smash-hit mobile game is merely another passing fad or the harbinger of something much more momentous Рa widespread integration of augmented and virtual reality technologies into our daily lives.

If you wonder about the ways in which these technologies are shaping the world to come, ‘Hyper-Reality’ is about to blow your mind.

It’s a futuristic concept video that envisions a world where AR and VR technologies have been fully incorporated into our surroundings and daily routines.

Our physical and virtual realities are becoming increasingly intertwined. Technologies such as Virtual Reality(VR), Augmented Reality(AR), wearables, and the internet of things(IOT) are pointing to a world where technology will envelop every aspect of our lives. It will be the glue between every interaction and experience, offering amazing possibilities, while also controlling…